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The softer side of next-gen entrepreneurship: the emotional experience and success

Next-generation (next-gen) entrepreneurs are described as people who operate solely in online environments (i.e. via the internet). The internet and mobile technologies have profoundly impacted the ways in which business is conducted, yet little is known about this new type of business environment. There has been considerable research into entrepreneurs who operate largely in physical 'bricks and mortar' settings, however the literature is limited in providing insight into entrepreneurs who operate solely in online environments.We know that emotions influence the …

Study level
PhD, Master of Philosophy
School
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Research centre(s)
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